THE URL TWITTER.COM is now, officially, a thing of the past as all services have now been moved to X.com.

Elon Musk, the billionaire owner of the micro-blogging platform, which has been one of the most-used and controversial social media websites in recent years, confirmed that the URL has now been changed for every user.

Musk, who is also the head of Tesla, SpaceX and other companies bought Twitter for $44 billion (€40.5 billion) in late 2022 and announced the rebrand to X last July.

The logo and branding was changed to “X” immediately last year however, the domain name remained Twitter.com until today. In a short post, Musk confirmed: “All core systems are now on X.com.”

All core systems are now on https://t.co/bOUOek5Cvy pic.twitter.com/cwWu3h2vzr

— Elon Musk (@elonmusk) May 17, 2024

When typing in the Twitter.com URL, the link will redirect users to X.com. The original domain name still appears on some browsers.

Musk has repeatedly used the letter X in the branding of his companies, starting in 1999 with his attempt to set up an online financial superstore called X.com. When he bought Twitter, he set up a company called X Corp to close the deal.

Musk vision for X, formerly Twitter (we know), is to transform the platform into a ‘super-app’, similar to China’s WeChat – which can be used for everything from messaging, calling and social media to mobile payments, news and online booking.

Musk’s leadership of X has proved controversial. He has fired thousands of staff, overseen major technical problems and reinstated accounts of right-wing conspiracy theorists, as well as former US president Donald Trump.

European regulators have also begun probes into X and other social media platforms over fears of misinformation. The EU demanded earlier this month that X explain its decision to cut content moderation staff, giving the firm a deadline of today.

X has yet to make a public response to the demands.

Includes reporting by © AFP 2024